1. Introduction

This Privacy Policy explains how Smarketer TrackWave ("we", "our", or "us") collects, uses, and protects your personal data when you use our Shopify App. We are committed to ensuring the privacy and security of your information in compliance with the General Data Protection Regulation (GDPR).

2. Information We Collect

We collect and process the following types of personal data:

• Contact information (e.g., name, email address)
• Shopify store information
• Usage data related to our app
• Information collected through integrations with Google Ads, Facebook Ads, Microsoft Ads, and Google Tag Manager

3. How We Use Your Information

We use your personal data for the following purposes:

• To provide and maintain our app services
• To improve and personalize user experience
• To communicate with you about our services
• To comply with legal obligations
• To integrate advertising and analytics services (Google Ads, Facebook Ads, Microsoft Ads, Google Tag Manager)

4. Data Sharing and Third-Party Services

We may share your data with the following third-party services:

• Google Ads
• Facebook Ads
• Microsoft Ads
• Google Tag Manager

These services are used for advertising and analytics purposes. We ensure that all third-party services comply with GDPR requirements.

5. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

6. Your Rights Under GDPR

Under GDPR, you have the following rights:

• Right to access your personal data
• Right to rectify inaccurate personal data
• Right to erase your personal data
• Right to restrict processing of your personal data
• Right to data portability
• Right to object to processing of your personal data
• Right to withdraw consent at any time

7. Data Security

We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, including encryption of personal data and regular security assessments.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

9. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at:

Smarketer GmbH
Salzufer 8
10587 Berlin
Germany